Mobile marketing has proven to be a very useful medium for media distribution. Mobile is a platform that helps your brand messages creatively reach consumers in a mobile-first world. Whether you are part of an established business or a startup; you need to create the interactive experiences in the mobile world in order to stand out among the constant barrage of content that your audience encounters online.
Here are some trends you can include in your mobile marketing playbook to ensure mobile marketing success!
Go Where Your Customers Are
Shift a higher percentage of your marketing mix efforts to mobile.to meet consumers.
Leverage Programmatic Advertising
You can leverage programmatic mobile Apps such as Gainbuzz to reach consumers with on a consistent basis for greater impact.
Consumers expect their mobile experiences to be relevant and consistent. Where mobile is concerned, ‘out of sight’ really means ‘out of mind’!
Use Data Wisely
In order to stay relevant, you need to learn everything that data can tell you about your consumer – going beyond where your competitors have gone to delve into your customers’ deepest fears and desires.
Living in a post-Facebook world, it is absolutely necessary for you to show consumers that you respect their privacy and honor hard-earned data permissions by delivering meaningful creative updates – without breaching their trust.