Media Types

Simply said, an integrated marketing strategy uses various ways to market a good or service. Using different advertising mediums, businesses can get out the same message to targeted audiences. For example, it can be an online advertisement that is run in conjunction with a radio advertisement. Being able to combine different tools allows the marketing […]

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It’s that time of the year, we are on the cusp of entering a whole new year and the celebrations have already begun. We all have the most amazing plans for the coming year, working towards achieving our goals and improving our lives, making up for all that was left in the previous year. The […]

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In a world where companies advertise to increase their customer base or to spread awareness of themselves or their cause, you need to know what you are getting yourself into. Throwing an advertisement on the big screen expecting to make a killing, will not be wise. When you are advertising you need to make sure […]

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