Media Selling

Identifying True Buying Signals Marketers use the majority of their marketing spend on in-person events. Yet, most marketers continue to treat event planning and execution very as an afterthought. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. There are times […]

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How much does the print media advertisement design augment into business success?  Creativity and imagination are essential when it comes to advertisements. Since the whole purpose of media advertising tools is capturing the perception and the mind of the viewers, it is vital that the design and the content of the adverts should be nothing short of […]

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It’s that time of the year, we are on the cusp of entering a whole new year and the celebrations have already begun. We all have the most amazing plans for the coming year, working towards achieving our goals and improving our lives, making up for all that was left in the previous year. The […]

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In a world where companies advertise to increase their customer base or to spread awareness of themselves or their cause, you need to know what you are getting yourself into. Throwing an advertisement on the big screen expecting to make a killing, will not be wise. When you are advertising you need to make sure […]

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Advertising has many things that need to be done to be successful. Just saying there are many steps is not enough. But creating a successful advertising campaign is not an easy feat to undertake. Doing it alone is even more difficult. If you want to be able to reduce some of the difficulty that you […]

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