Media Buying

Every advertiser aims to reach targeted audience and they always thrive to reach them in the best possible way. Well the new age advertising is blessed with what they call technology. Technology has changed the way things used to be earlier but in a good way. Earlier it was a hell of a job for […]

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Out of home advertising is a form of advertising which has changed enormously with the passage of time. Technology has empowered the way out-of-home (OOH) is being carried out. One of the advanced forms of OOH is digital out of home advertising. Wide spread screens and demand of unique and creative advertisements has led us […]

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Out-of-home buying and selling or OOH advertising, or simply outdoor advertising aims at grasping the attention of the potential buyers as they step out of their homes to appeal their visual senses. The aim of OOH advertising is to tantalise the purchaser while they are on errands of any kind.  Started out as just traditional […]

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Identifying True Buying Signals Marketers use the majority of their marketing spend on in-person events. Yet, most marketers continue to treat event planning and execution very as an afterthought. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. There are times […]

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Every business success stories apart from unique features have an unnoticed media planning, and media advertising. It is true that products do have unique selling points that get them success but product visibility is deciding factor too. For utmost visibility one must sit down and carefully work on media planning and media advertising – and […]

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To promote and market products and services, companies use several mediums of advertisement. However, christened by market experts as the best way to make your product or service a household name, most businesses these days opt for strategic media buying plans to maximize their advertising program. Specific media buying plans provide your organization with the media reach that it […]

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Media buying is one of the most important aspects of advertising that companies all around the world practice religiously. With the process, advertisers secure and buy media assets to increase their advertisement inventory and roadmap. Media buying also takes into account the fact that willing companies have to negotiate prices with advert marketplaces to obtain the […]

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How much does the print media advertisement design augment into business success?  Creativity and imagination are essential when it comes to advertisements. Since the whole purpose of media advertising tools is capturing the perception and the mind of the viewers, it is vital that the design and the content of the adverts should be nothing short of […]

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It’s that time of the year, we are on the cusp of entering a whole new year and the celebrations have already begun. We all have the most amazing plans for the coming year, working towards achieving our goals and improving our lives, making up for all that was left in the previous year. The […]

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According to some of the gray hairs in the world of marketing, success is all about mothering a good product equipped with a good marketing strategy. Are you a firm believer of this vision? Yes. I’m too. Is traditional offline marketing dead? Traditional marketing was right there, centuries before even the birth of the World […]

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