Radio

Radio- a blend of information and entertainment since ages! Radio (the niche infotainment) is an age-old medium of conveying information to the masses, in addition to entertainment and news. Even in the era when the TV had not come into existence, radio sets were prevalent in many affluent households as a means of infotainment. These […]

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“With radio, the listener absorbs everything” – Bob Edwards Some may say putting an advertisement on a radio channel is a waste of money. However, that’s not true at all, because even this medium still has the capacity to maximize a brand’s reach and popularity. With the digital age looming upon us, several traditional media formats and mediums have […]

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Radio has a weekly reach rate of 93% among Americans. This means that there are more people listening to the radio than using any other medium(surprising, i know!). That even means you can effectively reach more people than are playing on a smartphone – because people playing on a smartphone seldom ‘act’ on digital CTA’s […]

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Thirty seconds is not a lot of time to get your message out. You can do a lot of things in thirty seconds like enjoy a slice of pizza or guzzle down a drink on a hot day – but hopefully not all at the same time! That may cause a choking hazard. In all […]

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To understand how radio advertising has changed over the last century, you need to understand how radio technology has changed. Even though Marconi was officially recognized as the inventor of the radio; the actual concept of wireless communication can be attributed to everyone’s favorite mad scientist, Nikola Tesla. In the early days of radio, stations […]

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