Print advertising: The backbone of the industry Print advertising is and always will be the next best thing in the industry of advertising. Why? Well, the techniques and strategies of print advertising has ever been evolving and are re-inventing every day. At the outbreak of this topic, you might be asking yourself; “why print advertising […]
Let’s face it. Any form of print advertisement is designed with a goal in mind to get a message out. How it is done can be based on the company’s personal preference, the direction they want to follow, the industry they are in, and most importantly the company’s budget. Newspaper flyers can be both a […]
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A detailed guide to creating a successful print ad campaign in today’s digital world
Yes, print ads are effective just like online ads – only they work in different ways. One issue for digital ads today is that that Google has adblocking software now. So if you are looking to bombard customers, some advertisements will still be displayed, but nowhere as many as there were before. This can cause […]
Businesses pay a lot of money to get their advertisements into premium print media such as magazines. It makes sense, then, that business owners and marketing heads do everything they can in order to ensure that they are optimizing these advertisements to get the best possible returns. Here are seven hacks to help your team […]
What is traditional advertisement? People mean different things when then talk about “traditional advertisements”. Sign posts, newspapers, magazines, print media. These are all powerful media for marketing and advertising. Unfortunately, traditional advertising is considered to be antiquated by some in the post-digital world. This couldn’t be far from the truth, though. Digital helps you reach […]