Advertising

Out-of-home buying and selling or OOH advertising, or simply outdoor advertising aims at grasping the attention of the potential buyers as they step out of their homes to appeal their visual senses. The aim of OOH advertising is to tantalise the purchaser while they are on errands of any kind.  Started out as just traditional […]

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Science has confirmed this, “Visual memory is the strongest memory.” Out of Home advertising campaigns support this trait of targeted audience and make sure that their product is never out of sight. Let it be working professionals or home makers, students or stay at home retired parents it is hard to avoid Out of Home […]

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People spend a lot of money on bus shelter advertisements. Some see it just as another advertisement, but they are so much more. This amazing advertising medium is very powerful. Some of these advertisements are nothing more than a poster behind class, but there are other bus shelters that become part of the advertisement. Some […]

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Mobile marketing has proven to be a very useful medium for media distribution. Mobile is a platform that helps your brand messages creatively reach consumers in a mobile-first world. Whether you are part of an established business or a startup; you need to create the interactive experiences in the mobile world in order to stand […]

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Outdoor advertising presents advertisers with a ton of options for creative campaigns. The effect and outcome of outdoor ads are heavily reliant on the location and surroundings of the outdoor advertisements that are part of your campaign. People spend much of their time outside their homes engaged in activities such as commuting, work, leisure and […]

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Simply said, an integrated marketing strategy uses various ways to market a good or service. Using different advertising mediums, businesses can get out the same message to targeted audiences. For example, it can be an online advertisement that is run in conjunction with a radio advertisement. Being able to combine different tools allows the marketing […]

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Every business success stories apart from unique features have an unnoticed media planning, and media advertising. It is true that products do have unique selling points that get them success but product visibility is deciding factor too. For utmost visibility one must sit down and carefully work on media planning and media advertising – and […]

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Out of home advertising is no longer the same billboard industry. Technology has completely changed how Out Of Home used to happen earlier. OOH is now new. More creative and more effective as technology has empowered the way OOH is happening now a days. The success ratio of OOH is higher because it can reach […]

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A month ago Gainbuzz launched its campaign “Ab Aasaan Hai Advertising” and the response was extraordinary to say the very least. Well, our outdoor advertising campaign is still going on quite strong and more people are getting to know the brand and we are content to see the results but it is not enough. Gainbuzz […]

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Gainbuzz Team had the greatest experience on participating at ‘afaqs! Brand Owners’ Summit 2015’ held in Mumbai. This summit which happened at Westin Mumbai Garden City had very well-known advertisers and marketers alike to share their story and experiences. Naveen Kukreja, Gayatri Yadav and Gourav Rakshit are only few names from the big list. This […]

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