BLOGS

Let’s face it. Any form of print advertisement is designed with a goal in mind to get a message out. How it is done can be based on the company’s personal preference, the direction they want to follow, the industry they are in, and most importantly the company’s budget. Newspaper flyers can be both a […]

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Yes, print ads are effective just like online ads – only they work in different ways. One issue for digital ads today is that that Google has adblocking software now. So if you are looking to bombard customers, some advertisements will still be displayed, but nowhere as many as there were before. This can cause […]

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Businesses pay a lot of money to get their advertisements into premium print media such as magazines. It makes sense, then, that business owners and marketing heads do everything they can in order to ensure that they are optimizing these advertisements to get the best possible returns. Here are seven hacks to help your team […]

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Radio has a weekly reach rate of 93% among Americans. This means that there are more people listening to the radio than using any other medium(surprising, i know!). That even means you can effectively reach more people than are playing on a smartphone – because people playing on a smartphone seldom ‘act’ on digital CTA’s […]

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Thirty seconds is not a lot of time to get your message out. You can do a lot of things in thirty seconds like enjoy a slice of pizza or guzzle down a drink on a hot day – but hopefully not all at the same time! That may cause a choking hazard. In all […]

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To understand how radio advertising has changed over the last century, you need to understand how radio technology has changed. Even though Marconi was officially recognized as the inventor of the radio; the actual concept of wireless communication can be attributed to everyone’s favorite mad scientist, Nikola Tesla. In the early days of radio, stations […]

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I recently went to a drive-in movie theater. They brand themselves as the second oldest grass drive-in in the world. They advertise themselves very well. The movie that I went to go see is a movie that people have waited for two long years. The advertisements before the movie were not based on the movie […]

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In a world where companies advertise to increase their customer base or to spread awareness of themselves or their cause, you need to know what you are getting yourself into. Throwing an advertisement on the big screen expecting to make a killing, will not be wise. When you are advertising you need to make sure […]

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Advertising has many things that need to be done to be successful. Just saying there are many steps is not enough. But creating a successful advertising campaign is not an easy feat to undertake. Doing it alone is even more difficult. If you want to be able to reduce some of the difficulty that you […]

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What is traditional advertisement? People mean different things when then talk about “traditional advertisements”. Sign posts, newspapers, magazines, print media. These are all powerful media for marketing and advertising. Unfortunately, traditional advertising is considered to be antiquated by some in the post-digital world. This couldn’t be far from the truth, though. Digital helps you reach […]

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