BLOGS

It is really important to connect to your target audience, and what’s a better way than using the heavily celebrate festival and associate your brand with it using imagery. Read what Airtel did to connect to their audience in their latest outdoor campaign

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Advertising has become the soul of sales which has been proved time to time. According to a report published in 2016 advertising and entertainment Industry’s revenue is expected to touch Rs. 2,260 billion by 2020 in India. Print is expected to grow at CAGR of 9% 2013-2018 cashing in $ 6.1 billion and Radio is […]

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Radio- a blend of information and entertainment since ages! Radio (the niche infotainment) is an age-old medium of conveying information to the masses, in addition to entertainment and news. Even in the era when the TV had not come into existence, radio sets were prevalent in many affluent households as a means of infotainment. These […]

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Why there has been a drift in the way of advertising? The 21st century has started to witness a major change as to how the general public conceives thoughts, ideas and opinions on various issues. People have long started to see the whole world as a large family that has been reduced to a small network, […]

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The Indian economy is on the cusp of implementing GST, one of the biggest tax reforms that it has witnessed in decades. GST or Goods and Services Tax at its core aims at unifying the taxation system and evolving the nation as a singular market rather than a market fragmented across state borders. Although the GST bill […]

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Print advertising: The backbone of the industry Print advertising is and always will be the next best thing in the industry of advertising. Why? Well, the techniques and strategies of print advertising has ever been evolving and are re-inventing every day. At the outbreak of this topic, you might be asking yourself; “why print advertising […]

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With social media re-writing the rules of marketing and ushering the marketers into the digital Era, people have stopped trusting Hoardings. The decreased popularity of hoardings is not a fatal thing but an opportunity for many entrepreneurs to get noticed. It is the marketers who think that hoardings are dying but the common man is constantly […]

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While a lot of people believe that Internet-based startups will use online advertising is obvious there are few who are breaking the monotony. Giant Internet-based businesses like Flipkart, Amazon, Shopclues, and PayTM are constantly depending on hoarding advertisements for reaching out to their customer.  Outdoor advertising is an evergreen medium of reaching out to people; […]

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Radio and television were an integral part of mass media marketing but recent development has forced the industries to evolve. Finally, Radio and Television become an integral part of local advertising as well. Marketers and industry managers are finally getting to know the power of local advertising, which is immensely effective. There’s a huge probability […]

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To promote and market products and services, companies use several mediums of advertisement. However, christened by market experts as the best way to make your product or service a household name, most businesses these days opt for strategic media buying plans to maximize their advertising program. Specific media buying plans provide your organization with the media reach that it […]

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