BLOGS

Strategic advertising has become essential in product promotion. There are a lot of sub categories one needs to look at before producing or publishing an ad. In the previous two blogs we have talked about how Logos are important in your promotions as they give an identity to your product, be sure to check them out […]

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The financial year has ended today and the predictions for Indian Media Sector is showing an immense growth in numbers and revenue, the report shows a very promising future with Indian Media Sector to touch Rs. 2.26 trillion by 2020. But who is the major contribute? Read more

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Pepsi has rolled out their new media campaign especially for the T20 World Cup Celebration. With on ground promotions to re-branding Pepsi left no stones unturned to make this Campaign huge and powerful. What do experts say about the campaign? Read more

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Parle Agro is known for Frooti, the widely popular non fizzy drink is famous amongst all. The drink is also the one that is heavily advertised by Parle amongst its other products. 2015 saw a new Frooti and this re-branding had cost them Rs. 100 Crore and the outcome was quite mesmerising creative with Shah Rukh […]

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All these professions were not taken as serious careers options a few decades back. Musician, RJs, Chefs, Cartoonists were considered more like fun and not something extremely serious but the age has changed trends, all of them now take their passion seriously and make a career out of it. This has certainly changed the perspective […]

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In January when they had reached Rs. 50 crore they predicted that they will cross Rs. 100 crore by March and they were right. Pulse candy does it again with word of mouth pushing Rs. 6000 crore sweet candy industry read more about the candy market in India

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It is really important to connect to your target audience, and what’s a better way than using the heavily celebrate festival and associate your brand with it using imagery. Read what Airtel did to connect to their audience in their latest outdoor campaign

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Advertising has become the soul of sales which has been proved time to time. According to a report published in 2016 advertising and entertainment Industry’s revenue is expected to touch Rs. 2,260 billion by 2020 in India. Print is expected to grow at CAGR of 9% 2013-2018 cashing in $ 6.1 billion and Radio is […]

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Radio- a blend of information and entertainment since ages! Radio (the niche infotainment) is an age-old medium of conveying information to the masses, in addition to entertainment and news. Even in the era when the TV had not come into existence, radio sets were prevalent in many affluent households as a means of infotainment. These […]

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Why there has been a drift in the way of advertising? The 21st century has started to witness a major change as to how the general public conceives thoughts, ideas and opinions on various issues. People have long started to see the whole world as a large family that has been reduced to a small network, […]

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