BLOGS

Out-of-home buying and selling or OOH advertising, or simply outdoor advertising aims at grasping the attention of the potential buyers as they step out of their homes to appeal their visual senses. The aim of OOH advertising is to tantalise the purchaser while they are on errands of any kind.  Started out as just traditional […]

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Science has confirmed this, “Visual memory is the strongest memory.” Out of Home advertising campaigns support this trait of targeted audience and make sure that their product is never out of sight. Let it be working professionals or home makers, students or stay at home retired parents it is hard to avoid Out of Home […]

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People spend a lot of money on bus shelter advertisements. Some see it just as another advertisement, but they are so much more. This amazing advertising medium is very powerful. Some of these advertisements are nothing more than a poster behind class, but there are other bus shelters that become part of the advertisement. Some […]

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Mobile marketing has proven to be a very useful medium for media distribution. Mobile is a platform that helps your brand messages creatively reach consumers in a mobile-first world. Whether you are part of an established business or a startup; you need to create the interactive experiences in the mobile world in order to stand […]

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Identifying True Buying Signals Marketers use the majority of their marketing spend on in-person events. Yet, most marketers continue to treat event planning and execution very as an afterthought. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. There are times […]

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Outdoor advertising presents advertisers with a ton of options for creative campaigns. The effect and outcome of outdoor ads are heavily reliant on the location and surroundings of the outdoor advertisements that are part of your campaign. People spend much of their time outside their homes engaged in activities such as commuting, work, leisure and […]

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Simply said, an integrated marketing strategy uses various ways to market a good or service. Using different advertising mediums, businesses can get out the same message to targeted audiences. For example, it can be an online advertisement that is run in conjunction with a radio advertisement. Being able to combine different tools allows the marketing […]

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Every business success stories apart from unique features have an unnoticed media planning, and media advertising. It is true that products do have unique selling points that get them success but product visibility is deciding factor too. For utmost visibility one must sit down and carefully work on media planning and media advertising – and […]

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Out of home advertising is no longer the same billboard industry. Technology has completely changed how Out Of Home used to happen earlier. OOH is now new. More creative and more effective as technology has empowered the way OOH is happening now a days. The success ratio of OOH is higher because it can reach […]

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It has been present since time immemorial. From before the Common Era (BCE) to the contemporary times. Today, it has the tag of utmost importance stuck to it. It takes the birth when a company comes into existence and its prevalence has made it into an essential piece. The vital entity that I am talking […]

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