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Mobile marketing has proven to be a very useful medium for media distribution. Mobile is a platform that helps your brand messages creatively reach consumers in a mobile-first world. Whether you are part of an established business or a startup; you need to create the interactive experiences in the mobile world in order to stand […]

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Identifying True Buying Signals Marketers use the majority of their marketing spend on in-person events. Yet, most marketers continue to treat event planning and execution very as an afterthought. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. There are times […]

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Outdoor advertising presents advertisers with a ton of options for creative campaigns. The effect and outcome of outdoor ads are heavily reliant on the location and surroundings of the outdoor advertisements that are part of your campaign. People spend much of their time outside their homes engaged in activities such as commuting, work, leisure and […]

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Simply said, an integrated marketing strategy uses various ways to market a good or service. Using different advertising mediums, businesses can get out the same message to targeted audiences. For example, it can be an online advertisement that is run in conjunction with a radio advertisement. Being able to combine different tools allows the marketing […]

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Every business success stories apart from unique features have an unnoticed media planning, and media advertising. It is true that products do have unique selling points that get them success but product visibility is deciding factor too. For utmost visibility one must sit down and carefully work on media planning and media advertising – and […]

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What is traditional advertisement? People mean different things when then talk about “traditional advertisements”. Sign posts, newspapers, magazines, print media. These are all powerful media for marketing and advertising. Unfortunately, traditional advertising is considered to be antiquated by some in the post-digital world. This couldn’t be far from the truth, though. Digital helps you reach […]

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Simply said, an integrated marketing strategy uses various different ways to market a good or services. What a business does is they get the same message out using different advertising mediums. It can be an online advertisement that is run in conjunction with a radio advertisement. Being able to combine the different tools allows the […]

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This must have crossed the minds of every advertisers. How to gain maximum visibility for product? Well quite frankly it is tricky at first but once you start advertising you get the gist of it. First and foremost you need an advertisement, this advertisement should be impactful, delivering the message you want to deliver and […]

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There are series of days towards the end of the year that are immensely jovial, marketers usually express it by magnificent decorations, promotions, offers & discounts. The familiar voice of roaring firecrackers and magnificent sight of the sky filled with aerial fireworks serve as a token of these days. As this time is approaching and the […]

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“We are all now connected by the Internet, like neurons in a giant brain.” – Stephen Hawking   The quote is pretty much self-explanatory. Internet has become a source for commerce, social interactions and an informant entity in the current society. Everything is becoming available online because it makes managing easier, cost efficient and faster […]

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