It’s that time of the year, we are on the cusp of entering a whole new year and the celebrations have already begun. We all have the most amazing plans for the coming year, working towards achieving our goals and improving our lives, making up for all that was left in the previous year. The age old tradition of New Year resolutions is around the corner. Everyone has prepared a list of resolutions to live by, resolutions that hold both a personal and professional significance, resolutions that we believe will change our lives for the better and help us in making the most of the year 2017.
New Year resolutions are a great way to motivate yourself to do the right things in the coming year and at the same time reflect upon all the shortcomings of the previous year. You have completed a whole revolution around the sun, and are about to enter a new one, so why not take some steps to make this one better than the previous one.
For advertisers and media sellers too, the New Year comes with a bag full of hopes and aspirations. The industry will grow and with it the business they get would grow too. So here are some New Year resolutions that can help both advertisers and media sellers to make the most of 2017
Go digital to stay ahead of the curve:
We live in the digital age and it offers us some of the most amazing and cost effective ways to advertise and interact with media sellers. As an advertiser, you should definitely go digital in 2017. With cashless transactions and transparent workflow, the digital world offers you limitless possibilities that can help you in advertising better than ever. Remove all inefficiencies from the system and enhance the way you work with the help of digital platforms that help you find the best media resources.
Enhance your OOH campaigns:
OOH advertising will stay one of the most important parts of any advertising campaign. Engage your audiences with the power of OOH. Make the right decisions while entering into media planning and buying, hire a great agency with a proven track record or go the DIY way to understand the process better. There are a number of ways to do that, explore new avenues this New Year.
Utilize the power of online platforms:
This year embrace the power of online platforms that let you streamline media buying and selling and thereby empower your advertising campaigns. These platforms let you choose the best of spots for your OOH campaigns and at the same time connect you directly with media sellers thus eliminating middlemen and bringing down costs.
Be more involved in media buying and selling:
Advertising Media buying platforms would remain integral to your campaigns, so why not get a hold of how it works. This year take control of your media buying activities and get involved with the sellers. Utilize platforms that allow you to connect with sellers and empower your campaigns in a better manner.
Understand the way things work:
Take charge this year, from the New Year resolution of understanding the industry better and work closely with your teams. Get a grip on all activities from planning a campaign to executing and maintaining it, be more this year and gain more exposure as an advertiser.
For Media Sellers
Tap into the power of internet:
2017 is your year if you tap into the potential that the internet offers. Make the most of your resources and get the best connections with the help of the internet. Make sure that you invest a good amount of time and effort in the process and prepare to reap the rewards.
Manage resources and media assets better:
This year work towards streamlining your assets and outlets. Utilize platforms that allow you to generate leads from around the globe and focus better on strengthening your assets in every possible manner. Form the resolution of enhancing the way your assets work and stick to it to make the most of the resources you have.
Be available to everyone:
Connect directly with advertisers and get rid of all the frills that come with middlemen. Present your assets better and get the best revenue streams for them. Utilize online tools like Gainbuzz and ensure that your assets are available to the world around you. Information is power and spread the word about your media assets to get the traction you need.
Go global with powerful platforms:
Appeal to a much wider audience in need of your media assets, go online and spread the word. Platforms like Gainbuzz allow you to cater to a much wider audience. This allows you to get the best of advertisers and thus generate more revenue. This year go global and experience the change.
Understand advertisers better:
Utilize data analytics and interact directly with advertisers looking for media assets. This year be more than just a media asset owner. Connect with your audience and understand advertisers and their requirements better. Make the most of your media assets and connect with the world.
Make the most of 2017 and ensure that you follow the resolutions you make. Be more this year and achieve the goals you set.