In newspaper three different formats one is classified text, classified display and the other format is display ad. Classified texts are simple run-on-line ads charged on the basis of per lines used in the ad content. On the other hand, classified displays are charged on the basis of per square centimetre unit. In the classified display, you can use images or graphics along with texts. Display ads are bigger image and graphics ads charged on the basis of sq cc or per sq cm.