When advertising with traditional media, such as radio, advertising space is typically referred to as an 'advertising spot.' These spots range in length, typically 30 seconds or 60 seconds. Radio advertising spots are typically purchased with numerous air times in mind. Spots during the top and bottom of the hour are typically more expensive than spots played at the 15-minute marks. Advertisers can select how many times they want their spots to be heard through the course of a day as well as on which shows
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