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The definition of billboard advertising is advertising displays placed on elevated boards that are typically roadside and visible to motorists and pedestrians. Classic billboard advertising is what most people think about when the topic of outdoor advertising comes up. Billboard advertising is for companies who want to get the most bang for their buck and reach as many people as possible in one go. In order to maximise your return on investment, however, you need to put your billboard where the action is - go directly to areas that your target audience tends to visit and put up a billboard there.