hoarding campaign ideas

Hoardings are advertising displays that gave a huge impact as a very tangible form of advertising. Unlike print, radio or television, the viewers don’t get an option to ignore or turn off the advertisement. Since the passersby have to keep their eyes on the roads, they immediately engage into viewing the advertisements on the hoardings. Although most hoardings are alongside highways, there are many billboards on buildings or in a city space where people can spend much more time reading the marketing campaign messages.

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